Our Team

  • Joe Personal Trainer & owner

    Joe Birch - Owner & Personal Trainer

    Hi, Joe here. Shortly after graduating from Loughborough I fell in love with Personal Training and I’ve never looked back. I’m extremely fortunate to make a living in an industry I love and to have created my ideal space for delivering PT.

    I’ve learnt so much about helping people achieve their goals over the last 15 years and I’ve accrued over 20,000 hours of in personal training experience.

    Exercise is the ultimate health intervention so helping people on that journey is a pleasure.

  • James Personal Trainer

    James Blanchard - Co-owner

    Hi, I'm James Blanchard, aka JB, co-owner here at FORM Personal Training. I'm a personal trainer, nutrition coach, prestige level ice-cream taste tester, average photographer and barbell enthusiast. I have a BSc (first class hons.) in Sport Science, I am proud to be a Mental Health First Aider and hold the FMS, CSCS and Pn1 qualifications.

    Growing up, I found my teen years difficult - I grew up dealing with anxiety, depression and low self esteem. Little did I know that my therapy would come as a present at the age of 14 in the form of a set of weights. I morphed into a "bro" overnight and would follow terrible routines in magazines, doing endless sets of bicep curls in the hope of becoming a babe magnet. My biceps did get bigger, but I'm still waiting on the babe magnet part.

    My experience without a doubt underpins my love for doing what I do. I recognise the positive effect training had on me and I take no greater pleasure in helping others do the same. This is exactly why a year after receiving that weights set, my first work experience gig was working in a gym, and it's what I've continued to do in some capacity ever since!

  • Val Personal Trainer

    Val Simpson

    Hi, I'm Val, Personal Trainer here at FORM and one half of The Health Boost.

    After a career in banking in Paris and London, I took a break to spend time with my kids, and realised that there was more to life than sitting behind a desk!

    In 2017, I started The Health Boost with my friend Kat, a nutritional therapist, hoping to inspire and help families by sharing our love for good, nutritious food and simple healthy lifestyle tips. That year, I also plucked up the courage to go back to studying and focus on my passion for sport and exercise. Fast forward to summer 2018, I qualified as a level 3 personal trainer. Best thing ever! This year, I will be studying for another qualification in Mental Health & Wellbeing - I love learning!

    I am passionate about women's health through lifestyle, sensible personalised nutrition and balanced exercise. My training style is fun and energetic. No one session is the same and it absolutely has to be enjoyable and challenging. I am a big fan of training those of you who bring a gym buddy too!

    My aim is to make you stronger and more confident in your body and what it can, and will achieve.

  • Daisy Personal Trainer

    Daisy Foyle

    Hello everyone, Daisy here! Since the age of 16, I've enjoyed going to and training in the gym. I started sharing training sessions with my mum, and ever since I've loved the feeling of achievement and the serotonin boost you get after a good session!

    Having completed my level 3 personal training qualification at the largest gym in London, it confirmed to me that I don't want to spend my life in an office all day, but instead have the satisfaction of helping people improve themselves and achieving their goals. I love working here at FORM in a relaxed and fun environment that makes people feel motivated and positive.

    Training isn't all about changing the visible - things like looking more muscular and leaner. It's just as important there's a focus on feeling stronger, happier, more confident and enjoying each session!

  • Audace Personal Trainer

    Audace Muhoza - Personal Trainer & Online Transformation Coach

    Welcome to a bespoke fitness experience in Sevenoaks! I'm Audace, your dedicated personal trainer, committed to sculpting not just bodies but personalised success stories.

    With a focus on tailoring workouts and nutrition to your unique needs, we'll embark on a transformative fitness journey designed to make you feel your best.

    Located in the heart of Sevenoaks, my training sessions blend expertise with a friendly approach. Let's make your health and fitness goals a reality.

    Your journey to a healthier, stronger you begins now!

  • Sam Personal Trainer

    Sam Williamson - Personal Trainer & Sports Rehab Therapist

    Hey everyone, Sam here. My biggest asset is not my biceps or my calves, but instead is having a passion for motivating my clients and helping them reach their goals, whether than is being able to walk up the stairs pain free, or learning to Olympic weightlift. Alongside personal training sessions, I offer specialised rehabilitation for anything from sports specific injuries, to solving everyday aches and pains. During these sessions, a range of treatments are used, including massage therapy and mobilisations. I think living pain free should be a goal to us all.

    I'm passionate about educating others and passing on my knowledge to help you understand your own body and how you can reduce the chance of injury in the future. I believe encouraging everyone to become well rounded individuals in the gym aids day to day life by using injury avoidance techniques to improve performance and general wellbeing. Together we would start by increasing range of motion, then improving weaknesses and capitalising on strengths. During my time working in several different areas, I have gained extensive knowledge on understanding and diagnosing musculoskeletal injuries. This has allowed me to help many individuals get back to the sport they love, or simply just be able to get out of bed in the morning without making funny noises!

  • Reece Personal Trainer

    Reece Parsons

    Hi everyone, Reece here. Over the past three years and 5000 hours of personal training sessions I've built up my speciality of body transformations. I really pride myself on not only changing people in terms of how they look, but also in their mind-set in terms of how they feel towards their nutrition and training.

    I look forward to meeting you all in the gym - keep an eye out for the guy with bright red hair and terrible banter - that's me!

  • Lucy Townsend

    Hi everyone,

    For years before becoming a PT I always struggled with my mental health, body image and finding exercise that I actually enjoyed.

    I initially started lifting weights at home when I ordered my first pair of 4kg of dumbells which I struggled to lift out the box!

    Lifting weights not only gave me so many health related benefits but also improved my mental health, discipline and confidence. It has transformed my life.

    Now as a personal trainer, competitive powerlifter and soon to be psychology graduate from Loughborough university.

    I am super passionate about helping people not only improve their physical and mental health but, in achieving any goals they may have.

    Look forward to meeting you,

    Lucy